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You Don't Need Another Goal

The strange way ambition quietly steals your ability to enjoy the life you've already built.

Luke's avatar
Luke
Jul 12, 2026
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Lately I’ve been thinking a lot about goals, which is funny because if you know me, you’ll know I’m probably the last person who should be questioning them. I’ve always been someone who needs something difficult to work towards. Whether it was becoming profitable, passing funded challenges, growing a business, traveling on low budget or more recently starting completely new hobbies, I’ve always had something sitting on the horizon that made me excited to wake up the next morning.

For a long time, I thought that was simply how ambitious people were supposed to live. You reach one destination, celebrate it for a moment and immediately start looking for the next mountain to climb. That’s how progress happens, right? The problem is that after living this way for years, I started noticing something that made me a little uncomfortable.

Every goal feels life-changing before you reach it.

Almost every goal feels surpris…

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